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Insider info and advice for the automotive service industry, covering everything from streamlining operations to keeping customers happy and growing your business.
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Why Car Dealerships Need More 5-Star Reviews and Frequent Feedback
Understanding the Importance of Consistent, High-Quality Customer Ratings Maintaining an Average Rating Above 4.2 Car dealerships, like many businesses in the modern digital age, rely heavily on online reviews to build credibility, trust, and attract new customers. Achieving and maintaining an average rating above 4.2 stars is particularly important because many consumers consider businesses with ratings below this threshold to be less trustworthy or lower in quality. Here’
Nov 10, 20252 min read


Video Marketing for Car Dealerships - Long-Form vs Shorts
YouTube video marketing is no longer optional for car dealerships—it’s essential for building trust, engaging customers, expanding reach, and driving sales. By leveraging video, dealerships can showcase their inventory, educate buyers, build a loyal community, and establish a strong, authentic brand presence in a highly competitive market.
Oct 24, 20253 min read


Why Car Dealerships Struggle with Video—and How to Succeed with a Winning Strategy
In today’s digital-first world, video is a game-changer for car dealerships. When done right, it can skyrocket brand awareness, drive leads, increase showroom visits, and boost conversions by 20-30%. But poor execution? It’s a fast track to wasted resources and missed opportunities. At AutoForce Digital, we’ve seen why so many dealerships fail at video—and we’re here to share seven proven tips to help you succeed.
Oct 20, 20253 min read


Effective Strategies for Building Lasting Customer Relationships in the Automotive Industry
You Sold the Car, Now Keep the Customer
Sep 22, 20253 min read


The Value of Video Content for Automotive Dealerships and Their Customers
The Value of Video Content for Automotive Dealerships and Their Customers - Driving Engagement, Trust, and Sales in the Automotive Industry
Aug 25, 20254 min read


The Evolving Landscape of Automotive Dealerships in 2025
The Evolving Landscape of Automotive Dealerships in 2025
Jul 23, 20253 min read


Unlocking Efficiency: The Impact of Reducing Stress for Service Advisors
How Supporting Service Advisors Enhances Organisational Performance
Jul 16, 20255 min read


Transforming the Commercial Truck Industry with Engaging Video Content
In today’s digital age, all you need is a smartphone and an industry-specific app to produce compelling videos that boost customer...
Jan 22, 20252 min read


Enhancing Truck Dealership Success Through Video Communication
Find out how video can revolutionize the way truck dealerships operate
Dec 5, 20242 min read


Upselling Parts & Labour
Upselling parts and labour in the context of automotive service departments and workshops involves persuading customers to agree to...
Aug 6, 20242 min read


Alpha ID's vs Mobile Numbers
When comparing Alphanumeric Sender IDs and mobile numbers for SMS messaging, each option has distinct advantages depending on your goals...
Jul 30, 20242 min read


Automotive Video Technology
Video technology in automotive service departments and workshops is becoming increasingly integral to enhancing customer engagement,...
Jul 23, 20242 min read


Onshore vs Offshore Service Video Software Vendors
Choosing between local onshore software vendors and offshore vendors can be a significant decision for businesses, especially in sectors...
Jul 17, 20243 min read


Navigating Headwinds: Challenges Facing Automotive Dealerships and Service Centres in 2024
Introduction: As we move into 2024, the automotive industry in Australia and New Zealand is confronted with a series of headwinds that...
Jan 31, 20243 min read


The impact of EVs on Service Centres
Electric cars are expected to have a significant impact on traditional car service centers. As these cars use completely different...
Jul 5, 20232 min read


Should Auto Repair Businesses Offer BNPL Services?
In today's fast-paced world, consumers want convenience and flexibility when it comes to making payments. Buy now, pay later (BNPL)...
Jun 28, 20232 min read


How Word of Mouth Marketing Can Benefit Your Auto Repair Business
As a car dealership, auto repair workshop, or mechanic, driving sales and increasing your customer base are top priorities. While you may...
Jun 14, 20233 min read


Why Customer Service Phone Calls Are So Frustrating for Service Advisors
As a car dealership or auto repair workshop, you know that customer service is a crucial aspect of your business. You strive to provide...
May 31, 20232 min read


The Importance of Customer Reviews for Car Dealerships, Auto Repair Workshops, and Mechanics
In the automotive industry, reputation is everything. With the prevalence of the internet and social media, customer reviews have become...
May 24, 20232 min read


Car Dealer Servicing Vs Independent Workshops
As car owners, we all need to service our vehicles at some point. However, one question that keeps popping up is whether to opt for a car...
May 17, 20233 min read

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