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WE ARE AUTOFORCE DIGITAL

We help automotive businesses — from independent repair shops to franchise networks and car dealerships — boost turnover, increase customer satisfaction, and build lasting loyalty. Our personalised sales and service video tools let you connect with customers on their preferred channels, delivering transparency, trust, and convenience that drives repeat business and referrals.

AutoForce Digital About Us

CO-FOUNDERS

Gary Stephenson

& Ro Edge

AutoForce Digital Gary Stephenson
AutoForce Digital Ro Edge

Based in Australia and New Zealand, our founders bring deep expertise in mobile apps and the local automotive industry. Their vision was simple yet powerful: empower automotive repairers and dealerships to engage customers in smarter, more meaningful ways. By combining personalised video communication with seamless digital tools, AutoForce Digital helps you save time on routine tasks, build stronger trust through transparency, uncover new revenue opportunities, and reduce marketing spend — all while boosting retention, generating authentic social proof, and acquiring new customers at a fraction of the traditional cost.

 

Why Choose AutoForce Digital?
We're proudly leaner than many competitors — and that's by design. Our smaller size fuels agility: we iterate quickly, adapt to your real-world needs, and pivot when the industry evolves. We never stop innovating or investing in our platform, but what truly sets us apart is our unwavering focus on you. Customer relationships aren't just a priority — they're our foundation. We partner closely with every client to ensure our tools deliver measurable success for your business: higher satisfaction, better retention, and sustainable growth.

 

Our Mission
Deliver the same world-class customer communication experience that leading OEM dealership brands provide — making it accessible, affordable, and effortless for businesses of every size.

Team Members

AutoForce Digital Tony Malby-Luke

Tony Malby-Luke
Shareholder, Sales - OEM's

Darrell Smith
Commercial Director & NSW Sales
AutoForce Digital

Darrell Smith
Commercial Director

Shawn Sutton
IT Development Oversight
AutoForce Digital

Shawn Sutton
IT Development Oversight

Top Brands Use AutoForce Digital

Deliver the same customer communications experience as leading OEM dealership brands to drive customer satisfaction and retention

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