About
Our Mission
To deliver the same world-class customer communication experience that leading OEM dealership brands provide, and make it accessible, affordable and effortless for automotive businesses of every size.
Why AutoForce Digital
We are proudly leaner than many competitors, and that is by design. It keeps us agile: we iterate quickly, adapt to your real-world needs and move when the industry does. What sets us apart is our focus on you. We partner closely with every dealership so our tools deliver higher satisfaction, better retention and sustainable growth.
​Who We Are
​Built by people who know Australian dealerships
Co-founded by Gary Stephenson and Ro Edge, AutoForce brings deep expertise in mobile apps and the Australian and New Zealand automotive industry. We help dealerships and workshops save time on routine tasks, build trust through transparency, uncover new revenue and win repeat business at a fraction of traditional marketing costs.
Save time on routine tasks
Video updates, SMS and payment links replace phone tag at the service desk.
Build trust through transparency
Customers see the work on video and approve it with confidence.
Uncover new revenue
Clear video and easy approvals lift additional parts and labour sales.
Spend less on marketing
Happy customers leave reviews and refer friends, so new business costs less to win.
Keep customers for life
Better communication brings customers back for every service, not just the first.
Our Technology
Built on platforms
trusted worldwide
AutoForce runs on proven global platforms, so your customers' texts, emails, videos and payments arrive fast and stay secure. We bring them together in one system built for Australian dealerships and workshops.
Payments by Nuvei
Card payments and pay-by-link through PCI-DSS compliant Nuvei, with fraud screening on every transaction.
Key lockers by KeyNest
PIN-coded smart lockers from KeyNest, with 25 years of key-handover experience and 7,000+ locations worldwide.
SMS and email by Twilio
Texts and emails delivered through Twilio and its SendGrid email service, the communications platform used by businesses worldwide.
Video by Vimeo, Dolby and Shotstack
ServiceCAM and SalesCAM videos are hosted on Vimeo, with clear audio from Dolby and automatic editing and branding from Shotstack.
Hosting and security by AWS, Cloudways and Auth0
The platform runs on Amazon Web Services through Cloudways, with secure logins protected by Auth0.